Its pioneering approach to technology is a first for the industry: applying robust science, engineering and data to take virtual simulations to new levels of accuracy, while also making 3D design and collaboration more accessible through cloud-native SaaS platforms.

With significant early investments, grants and research partnerships, SEDDI grows quickly to include scientists, technologists, designers and futurists working across disciplines to bring the vision to life.

Textura, SEDDI’s first product, revolutionizes how users create and scale their library of virtual fabrics. It uses AI to generate realistic digital fabrics based on real textile mechanical and optical data, machine learning and years of research into the physics of textiles. Users can upload fabrics from any scanner to the cloud and see how they drape and move on digital forms.

Author, SEDDI’s flagship product for 3D garment engineering, brings to life virtual collaboration across the whole fashion supply chain. It’s a cloud-native 3D CAD platform that realistically models seams, stitching, cloth and body interaction – providing a shared web environment to prototype garments, evaluate fit and make decisions together.

Physically accurate virtual textiles, garments and bodies are the building blocks for the future of fashion in the metaverse and the physical world. With SEDDI, brands, manufacturers and consumers can make confident decisions based on what they see on screen.

Time-consuming and wasteful physical sampling will soon be a thing of the past. SEDDI is giving the fashion industry the ability to own its own web 3.0 journey with eco-friendly digital workflows that make it more efficient, sustainable and equipped to break the costly buy-try-return cycle.

SEDDI technology already allows for virtual try-on at every step of the design process – but we’re not stopping there. We’re shaping a world where consumers can customize their own accurate, soft tissue 3D avatars and shop their favorite brands with complete confidence in the virtual fitting experience.

For brands and retailers, the data sourced from years of industry experience and consumer shopping behavior – plus new data streams from virtual fittings and daily customers – will revolutionize how the world designs, sells, markets and shops for apparel.