New York, NY — Wednesday, October 8th — SEDDI, a leader in apparel technology, today announced the launch of Decorator™, a breakthrough 3D platform built to dramatically speed up how promotional products distributors and decorators sell and produce custom-branded apparel.
Decorator enables sales teams to deliver instant, photorealistic mockups on official blank styles—gaining faster client approvals and closing deals in record time. Because every digital file is both accurate and production-ready, the platform eliminates costly back-and-forth, creating a smoother handoff from sales to production.
“Decorator is becoming the visual front end for the branded apparel value chain. A single workspace where everything you need to create, approve, and produce design, lives,” said Alan Murray, SEDDI CEO
One Source of Truth: From Mockup to Production
By working with leading blank apparel companies, Decorator is the only platform featuring true-to-life 3D replicas of official blank styles. This ensures that every digital asset is exactly what gets produced—your mockup, proof, and tech pack, all in one.
For distributors and decorators, Decorator means:
- More sales closed with accurate, photorealistic visuals
- Faster approvals that build buyer confidence
- Fewer production errors with auto-generated tech packs
- Time saved through a unified sales-to-production workflow
“In our industry, accuracy isn’t just nice to have—it’s game-changing. As the premium blank manufacturer in the market, we get how important that is for our customers. With SEDDI Decorator, distributors and decorators see exactly what they’ll get with BELLA+CANVAS, which means faster decisions, fewer surprises, and more creative freedom,” said Victoria Thomas, Senior Director of Marketing at BELLA+CANVAS.
AI-Powered Lifestyle Imagery Preview
As part of its ongoing innovation, Decorator is unveiling a preview of its AI-powered lifestyle imagery feature, which creates on-model visuals directly from products in the platform. This lets distributors and decorators showcase branded apparel in lifelike, on-model settings which make it easier for clients to imagine final products without the
cost and complexity of photoshoots.
Raising the Bar for the Branded Apparel Industry
By combining speed, accuracy, and innovation, Decorator sets a new standard for the branded apparel industry. From instant sales visuals to precise production files, the platform empowers companies to sell faster, produce smarter, and deliver with confidence.
About SEDDI
SEDDI technology transforms the way the apparel industry designs, sells, and produces products. With innovative 3D tools and a mission to bring truth in digital to every step of the value chain, SEDDI helps brands, distributors, and decorators thrive in an increasingly digital-first world.
Press Contact
Michaela Atkinson
Head of Marketing, SEDDI
michaela.atkinson@seddi.com
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