BELLA+CANVAS has always set the standard for premium blank apparel. From quality and fit, to ethical production and innovation. Their founders learned this business on the shop floor, not in a boardroom, where mistakes cost real money and quality is the only currency that matters. That same hands-on philosophy drives their modern LA-based design team today, constantly reimagining what’s next in the blank apparel space.
In that spirit of innovation, BELLA+CANVAS partnered with SEDDI to bring their most iconic styles into 3D, giving decorators, distributors, and brands access to true-to-life digital versions of their products inside Decorator™, the branded apparel industry’s most advanced visualization and communication platform.
The Collaboration Process
To ensure total accuracy and brand integrity, the SEDDI and BELLA+CANVAS teams worked closely together, leveraging BELLA+CANVAS’s bill of materials (BOM) and production specifications to recreate each garment in precise digital detail.
SEDDI’s digital bill of materials (BOM) directly mirrors the brand’s real-world production data, ensuring every material, stitch, and construction detail aligns with physical reality. Using SEDDI’s textile digitization technology, the partnership captured the true physics of fabric drape, weight, texture, and fit across the BELLA+CANVAS line.
Powered by seven years of research and development and several patented innovations in digital textile and garment simulation, SEDDI’s advanced 3D engine models apparel down to the seam and stitch in an easy-to-use format.
“You can’t communicate construction and fit with flat imagery, and physical samples don’t scale,” says Alan Murray, CEO of SEDDI. “Our 3D models offer a new option, assuring clients that what they see on screen matches what they’ll receive.”
This level of precision ensures that graphics and printing techniques appear exactly as they would on real fabrics, from drape and texture, to fit and color.
“A logo on an XS vs. a 4XL is wildly different,” Murray continues. “Decorator™ shows you how it’ll look across sizes.”
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Every BELLA+CANVAS style in Decorator™ reflects the company’s obsession with fit, feel, and authenticity. The 3D recreations capture not only fabric drape and structure with remarkable accuracy, but also the brand’s extensive color library—over 300 shades precisely matched.
The Anatomy of Accuracy
What it takes to digitally recreate BELLA+CANVAS apparel, accurately.
The Value of Accuracy
Both SEDDI and BELLA+CANVAS share an ethos rooted in accuracy. In an era where AI can generate generic imagery, true-to-life representation has become a competitive advantage.
By offering customers accurate digital representations of their garments, BELLA+CANVAS not only supports faster, more confident sales and design decisions, they also elevate the entire industry standard for what “digital apparel” can mean.
Being a part of Decorator’s 3D library also gives BELLA+CANVAS a presence directly within the workflows where purchasing and design decisions are made. Their products appear where decorators, distributors and brands collaborate visually, making BELLA+CANVAS styles easy to discover, explore, and ultimately choose. As new styles and colors are released, they can be added to Decorator’s library, ensuring products remain up to date and visually accessible to the industry professionals who rely on Decorator™ every day.
Looking Ahead
BELLA+CANVAS continues to lead the blank apparel industry through innovation and collaboration, setting new expectations for visual accuracy and creative empowerment. Together with SEDDI, they’re redefining what it means to design, visualize, and sell premium apparel in the digital age, building with, not for, the creators who shape culture everywhere.
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